Transform in Use
Transform in Use
Anytime that you look at a design, look at the different layers and their
sizes. More often than not, layer's will be of different sizes (except
product labels). Layers are often put at different sizes not even for a
perspective effect but just because it is the nature of the genre. Which
genre of graphic design comes to mind?
Movie Posters! aka one-sheets. You've heard me say it before, they use
the transform tools for what I like to call "verisize". It is so common
throughout film marketing especially that you should become aware of it and
start reproducing it on your own. Often times the actors will all be in a
similar formation but purposely transformed (scaled) to a smaller size even
though they are right next to each other. Take a look at your DVD
collection and see for yourself!
Not only are actors (or 'characters') veri-sized, you will see an action
sequence (piece of architecture or something related to the movie) also scaled
way down. This is a common format among 90% of movie posters that are a
design something other than just a photograph and some text (jeez, anyone could
be a film marketer production artist with great production stills). For
example, Anger Management. Sure it might be effective but as a graphic
designer you should be interested in something that takes some actual "work".
Look at any Star Wars poster or major blockbuster design and you'll see 'verisize'
in action. Often you might just see a close up of the star's face with the
co-star scaled smaller and some action scene (scaled really small). So all
that's going on in here is that you have the different layers being scaled to
different sizes in the Photoshop design. The largest layer is usually the
main actor or star; it's Hollywood's way of showing importance in this style of
When you look at the bigger 'picture' of the design and the layout,
transforming and vary-sizing different layers is an important concept in
professional graphic design which you should try and emulate. Disc 1 in
Photoshop Designer Training covers actual one-sheet genre designs and looks at how
all of the elements come into play in that kind of design.
Perfect selections, gradient layer masking and blending modes.
- Article by Orion
Williams copyright 2004
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