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Open it and run Image: Adjustments: Threshold.

In the Threshold dialog box simply move the slider over to the left to wash out the image. You want to leave black pixels to create that desire noise effect; don’t go too far unless you want a very minor effect.
 

Now simply choose an area with the rectangular marquee that looks like it contains the amount of scruffy noise that you want.

Create a new document and add some large text with the ‘T’ext tool. Here I’m using IMPACT font (again...my collection so tiny). Make it fill up a large portion of the document. Note that ‘of’ is smaller. You can change this by selecting it in the text editing field and independently adjusting the font size in the Character palette.

Go back over to your selection in the threshold document. You could also create your text document first (which is what I meant to do but got caught up looking for the right potential image and started recording).

Go to Edit: Copy or Ctrl/Cmd C. This will retain the selection in the memory.

Go back to your text document and Ctrl click on the layer icon of the text layer to select it

and now go to Edit: Paste Into. This is the same effect essentially as creating a clipping group/mask.

Kinda dingy right now but remember you’ve got some blending modes and opacity that you can play with. Remember that you can use the moVe tool when on this layer to position where it will look best (that’s up to you). Here I’ve got it on soft light.

You might want to change the color of the text to make it more interesting. Get your ‘T’ tool and enter the text editing field on the text layer (can be done from any layer that you are on), now click on the color picker to bring up the color dialog box and choose, say a red.